"Choose Your Page Type Wisely"
As I'm checking on some of the local listings, you know stuff like YP, Yelp, BBB, Google, etc. to see if the location information is all correct and up to date (you do this regularly as well, right? If not, you should) I notice that our local listing for Facebook is non-existent! Huh? How's that possible? I'm 1000% sure that we have a Facebook page, I'm also 1000% sure we post to it every day. I'm also 1000% sure we even have some really nice reviews and that our profile is filled out completely.
I head on over to the book of faces and just double check the page, to be sure. Yep. Just as I suspected, everything is there. So then what gives? Time to do some digging. I searched all over the place looking for a reason why a completely filled out "Company, Organization or Institution" page would NOT be showing up as a local listing. Then I stumbled upon this over at Moz:
See the difference? Here's a screen shot of the "create a page" page:
As you can see, you have 6 choices. Only one of them will work for local listing verification. The first one, "Local Business or Place". I can't be the only one that chose "Company, Organization or Institution" when signing up as we, are, in fact, a company. Here is the part that infuriates me, you CAN NOT CHANGE THE PAGE TYPE! It's just not possible. Once created, that's it. Your only recourse now is to DELETE your page and recreate a new one. I could be wrong but, this is 2018 and social networks are nothing new. You can change every other aspect of your page, profile, whathaveyou but, not the TYPE. Ugh.
So you may be saying, hang on a second, I know I've read somewhere before that you CAN change the type. You'd be wrong. You can change the category but, that has no effect on the page type. I've read at least a dozen different Q&A's, Facebook support tickets, community comments and the like. Facebook doesn't seem to quite understand the issue:
A Page's "type" is known as the Page category. An admin or an editor of the Page can change the category in the about section of the Page. Our Help Center has the steps you'll need to follow to make this change:
You can view the insanity for yourself over on Facebooks Business Community
What's the big deal? Well, as it turns out, depending on what type of page you have also depends on how you show up in the news feed. A local business will show up more often among folks that are 'local' to your page. The other page types don't show up as often and your advertising costs on Facebook will likely be more. It's no secret that it's already tough to get your pages content to show up in the news feed, having the wrong page type will just make it that much harder.
So what do we do? How can we make it right? Well as I've already stated you can delete your page and start over. What if you have a ton of followers and reviews? You can try to create a new page and name it something slighly different (to start) then request that Facebook merge the two pages together. Now, whether or not you trust that they'll merge the old page to the new page correctly (meaning they retain the local business TYPE) is totally up to you. The other thing to consider is how long it may take for them to merge the pages, I have no idea on a time frame but, my guess is they will be in no real hurry.
If you do choose to creat a new page just remember which TYPE to choose:
As for me, I haven't decided yet which way to go. We have a nice following and some reviews, maybe we can create a new page and direct folks over to the new one. I'm not sure. What would have been super nice is if Facebook would tell you a bit more about each of the six choice before you pick one. If you're having trouble with anything or have some other ideas, comment below. If you need your local listings checked out for you and you want to gain a positive online review/reputation profile. We've got you covered.