Your online reputation is very important for your business because this is the first thing many customers will look at before working with you. Online feedback can be very difficult to manage, however, because sometimes complaints or criticisms are unreasonable or possibly undeniable. In this blog, we consider how you can foster a good online reputation and how to deal with any negative reviews you do receive:
Why it matters
Good feedback matters because this is what makes up your star rating. On Google, Facebook and Yelp you will be rated out of 5 stars and customers use this to determine who they want to work with. If there is a choice of someone with 4.5 stars and someone with 2.5 stars and the businesses are otherwise similar in terms of price, no one is ever going to pick the lower rated business.
Fostering good reviews
The first important step is to foster good reviews and take opportunities to ensure that you get them. Politely asking a satisfied customer to give you a review online will help to boost your star rating and will ensure that your good work is recognized. Replying to these bits of positive feedback is also very important because it will help you to increase the profile of them. Take testimonials where you can and share your positive feedback to make it more prevalent.
If you're a business owner, you may not know much about the digital age, other than the importance of maintaining an online presence. In fact, the situation is much more complex than that. Factors such as SEO tactics, visitor analytics, and social media branding all play a part in the success and growth of your business.
One factor in particular, the mobile friendliness of your website, can mean your demise if not handled efficiently. Here are a few reasons you will want to ensure your website is mobile compatible.
1. Enhancing the user's experience
A website that isn't mobile-friendly presents a whole list of problems. Even if it loads correctly, it may require the user to adjust the screen resolution or shrink the web page to fit the screen. Instead of bothering with that trouble, most users will likely leave the site altogether, possibly costing a sale that you might have otherwise made.